Bing serves a different audience than Google, and its tools show a different view of your site.
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Bing is the default search engine on Windows and across Microsoft products, and its results also supply other search sites, Yahoo among them. Our Bing SEO services add that audience to your SEO work, so the people searching outside Google find you too.
Most Google work carries straight over: a fast, crawlable site, clear titles, strong content and clean links. On top of that, we register your site in Bing Webmaster Tools, submit your sitemap, check how Bing reports crawling and indexing, and lift the pages it indexed least.
IndexNow is set up too, a protocol that tells participating search engines when a page changes, and our content writing team keeps the pages worth indexing. Where paid search belongs alongside organic, Microsoft Advertising completes the picture.
Our developers verify your site in Bing Webmaster Tools and fix what Bing reports, while our writers tune each page.
Bing Webmaster Tools is Bing's own report on your site. It shows the pages Bing has crawled, the ones it left out, the searches that showed your site and the clicks they earned.
The gaps are where the value hides. A page Google indexes can sit unseen on Bing because of a blocked file, a slow response or a duplicate. We compare the two views, correct what Bing reports and show Bing traffic on its own line in your monthly report.
Paid search on Bing runs through Microsoft Advertising, with the same keyword and landing page discipline as Google Ads. Organic work supplies the content and structure, and the ads cover the searches where your organic pages are still climbing.
Microsoft Advertising deserves a share of the budget once your analytics show Bing visitors who convert, and we recommend the right moment to add it; until then, organic work carries Bing well on its own. Both run inside our online marketing service, where paid and organic results from every engine are read side by side.
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Organic search and Google Maps optimization for high-intent buyers, with reporting tied to leads and revenue rather than rankings alone.
Yahoo Search shows results powered by Bing, so strong Yahoo SEO needs a site that Bing can crawl, understand and rank.
Google SEO earns organic positions in Google Search.
Yes. Bing is the default search engine on Windows and across Microsoft products, so it reaches the many people who search straight from them. Your analytics already show how many visitors arrive from Bing, and we use that number to set how much effort Bing deserves.
A way for a website to tell participating search engines, Bing included, that a page has been added, changed or removed. The engines learn about updates sooner, without waiting for their next crawl.
No. The same pages serve both engines. Bing work covers its own tools, its reports and the ways its results differ from Google's in your market.
Yes. Bing Webmaster Tools reports how Microsoft Copilot cites your pages, and ChatGPT search has its own crawler, OAI-SearchBot. We allow both crawlers, read the citation report and tighten the pages AI answers draw on, so Bing work and AI visibility grow together.
Bing, Copilot and ChatGPT search all reward pages they can read and cite, so one clear set of steps covers every one of them.
Bing visibility now includes how frequently AI answers cite you. Bing Webmaster Tools has an AI Performance report that shows citations of your pages in Microsoft Copilot, AI summaries in Bing and select partner integrations.
The report gives total citations, average cited pages, grounding queries (the searches an AI answer ran to find its sources) and page-level activity. It measures citations rather than ranking, so we read it as a list of pages worth improving.
ChatGPT search has its own crawler. OpenAI says OAI-SearchBot surfaces sites in ChatGPT search, while GPTBot, which relates to training, is a separate setting, so appearing in ChatGPT search and allowing training are two different choices. Five steps cover Bing search, Copilot answers and ChatGPT search alike.
Speak directly with our Los Angeles online marketing specialists, or share your project details.
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