Amazon Marketing and Listing Optimization

Winning on Amazon

Amazon sits among the most important places to sell a product, and the products that sell are the ones shoppers see first. Ranking on page one takes more than uploading a listing: photography, titles, descriptions and layout must each be built to convert.

We optimize every listing element, then register your brand, which unlocks additional tools that improve placement and protect the listing. Follow-up email sequences ask for reviews and introduce your other products to existing buyers.

We also watch for hijackers, sellers who attach themselves to your listings, and act to remove them. Listings are completed with A+ style imagery that shows the features of the item and how it is used.

Amazon works best when your own store and marketing support it. We align product pages, advertising and email so shoppers who find you on Amazon also find your brand elsewhere.

WHO IT IS FOR

Manufacturers and brands selling private-label products, sellers whose listings sit below page one, and companies that want a marketplace channel next to their own store.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our photographers shoot your products, our designers create your packaging, and our marketers manage your Amazon listings, all as one team.

What Is Included in Amazon Marketing

Your Amazon Growth Process

DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
DesignChannels, keywords and tracking are planned with you.
BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
LaunchCampaigns and ad changes go live with your approval.
SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

What goes into a listing that sells

An online seller packs boxes while a photographer checks a shot on a camera screen, both smiling

A shopper scanning a page of results gives each listing a few seconds, and every part of it has a job in that time. The title carries the product name and the words buyers type. The bullets answer the questions that stop a purchase, and our writers write the titles, bullets and product descriptions to answer those questions.

Images show the product up close, in use and at true scale, because a shopper judges it through a screen. With Brand Registry in place, A+ Content adds richer layouts further down the page. Our photographers shoot the images, and our product photography team prepares them to Amazon's specifications. The same images and product facts also power marketing on Pinterest, which puts your catalog in front of people planning a purchase.

A seller photographs a small product on a light box at a table, boxes in the background.

Brand Registry comes first

Amazon's Brand Registry turns a listing you sell on into a listing you control. It opens tools such as A+ Content, brand analytics and reporting for sellers who infringe your brand, which gives the work on images and copy a stronger page to build from.

Brand Registry is for trademark holders, and we prepare the brand materials the application needs while listing work moves ahead in the meantime, so the launch keeps its pace. Once the registration is through, the brand tools go to work on every listing you sell.

Advertising, reviews and watching your listings

A seller packs blank parcels in a tidy small warehouse, shelves of stock behind.

Sponsored Products and Sponsored Brands ads place your product at the top of a search, and we manage them against a target cost per sale. Follow-up sequences ask buyers for reviews within Amazon's rules and introduce them to the rest of your range.

Watching the listing is the part of the job that never ends. Other sellers can attach themselves to your listing and product details can change without warning, so we keep watch, remove hijackers and correct the page. Your own store, built through e-commerce, shares the same photography and product facts.

A shopper who likes your product on Amazon can go looking for your brand, and an email marketing sign-up on your own site turns that visit into a subscriber of your own. Shopping campaigns from pay-per-click show the same products to Google searchers, and our online marketing service weighs Amazon against every other channel by the sales it brings.

Two people at a laptop reviewing a product page of abstract tiles, product samples on the table.

All Online Marketing

Amazon Marketing Questions & Answers

What does brand registry give me?

Control over your own listing. Brand Registry gives a trademark holder tools that help improve the page, such as A+ Content and brand analytics, plus a way to report sellers who infringe the brand. That makes it one of the first things worth doing.

Do you handle product photography?

Yes. Our photographers shoot your products on clean backgrounds and in lifestyle settings, wherever the product needs to be seen, and our retouchers prepare every image to Amazon's specifications, so the pictures on Amazon match the ones on your own store.

How do reviews improve rankings?

Reviews build trust, trust lifts conversion, and conversion feeds where Amazon ranks a product. Our follow-up sequences ask buyers for feedback within Amazon's rules, which keep every review honest and unpaid.

Do I need a trademark before you can start?

Not to start. Listing work, images and ads begin right away. Brand Registry is the step that needs a trademark, and we plan its timing with you in your Free Consultation, so the brand tools arrive as soon as the listings are ready for them.

Can you manage Amazon ads as well as listings?

Yes. We build and run Sponsored Products and Sponsored Brands campaigns and track them against what each sale can afford to cost given your margin, so the ads and the listing work pull in the same direction.

Technical note for your team

Listings that Amazon's AI shopping assistant can read

A complete, consistent listing answers a shopper's questions before they ask, and it gives Amazon's shopping assistant the same material to work from.

Technical details for your team

Amazon's AI shopping assistant answers shopper questions using product listing details, reviews and community Q&A. That makes your listing a source document: the more complete the page, the more the assistant has to say about your product.

We prepare listings so the assistant has complete, consistent material to work from. The test is simple: after reading the page, what would a shopper still need to ask? That answer goes into the listing text itself, where the shopper and the assistant both find it.

On Amazon itself, five checks keep a listing ready for the assistant.

Every structured attribute the category offers filled: size, material, compatibility and count.
Who the product is for and when it fits, stated in plain sentences.
Shoppers' real questions answered in the bullets, A+ Content and Q&A.
Images and A+ Content that match the text, so the listing says one thing.
Brand Registry active, because A+ Content and the brand tools come with it.

Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

Direct Los Angeles Office 323-540-4370

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Zero obligation or sales pressure

Win the First Page on Amazon.