A phone held upright is where much video advertising is seen, so we frame every ad for the tall 9:16 screen first and cut the wide 16:9 and square 1:1 versions from the same footage. One shoot then covers in-feed ads, story ads and the pre-roll that plays before a video.
The product, the offer and the captions sit where the app's buttons never cover them, with captions built in for viewers who scroll with the sound off. Every ad is played on a phone before launch, because that is the screen its buyers use.
AI-assisted editing speeds up the rough cut, the final edit is an editor's call, and a person on our team reviews every ad before you see it. We always tell you when AI has played a part.
The hooks and cutdown planning come from our short-form video production work, where one shoot supplies a whole run of vertical clips.
Once the campaign ends, the same ad can keep working on your YouTube channel, and YouTube marketing covers channels, Shorts and ad formats, so one production serves organic posts and paid placements alike.