Product photos are evidence: what a buyer sees has to match what arrives at the door. We photograph the real product, and AI-assisted tools speed up the routine finishing work of dust removal, shadows and clean cutouts, with color corrected so the item looks true to life. Your catalog then sells on detail, because every image shows the product just as your buyers will hold it.
A generated background or lifestyle scene opens up new settings for the same product, while the product itself stays exactly as photographed. A person reviews every image before delivery, and we let you know wherever AI has been used, so your listings stay accurate and your buyers trust what they see.
Our wider thinking on AI across design, photography and video is described in how we use AI in creative work, from the tasks it speeds up through to the decisions a person keeps.
The same images also reach shoppers in two newer formats. Augmented reality for product pages lets a shopper place the item in their own room from a phone, and our Pinterest ads and shopping service turns a catalog and its photographs into pins people can buy from.