On a crowded shelf, the shape of a box is noticed before its artwork, which is why package design works on structure first. Structure decides how the pack opens, stacks and ships, and an unexpected shape can lift a product out of a row of look-alikes.
The dieline comes next: the flat template of the box, with every fold, glue flap and cut marked. Graphics go onto it panel by panel, the front built to win attention, the sides to carry features and the back to hold specifications and instructions.








