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PACKAGE DESIGN

Packaging That Sells Before the Box Is Opened.

Structural and graphic package design that wins attention on the shelf and carries the features and specifications buyers need.

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A packaging designer holds a folded plain box mockup while a colleague holds material swatches

Packaging With a Purpose

Package design takes more than a good-looking box. You must work with limited space to attract buyers and still explain the product, its features and its specifications. Every panel has a job.

The process begins with the box itself. Non-traditional structures make a product stand out from the shelf, and a considered unboxing makes a first impression that survives the purchase. We then design the graphics, hierarchy and information on each face.

The package follows your brand identity, so the box, the website and the marketplace listing present the same product in the same style.

Our designers take every pack from the first sketch to the printed proof, so the box on the shelf matches the one you approved.

WHO IT IS FOR

Consumer product companies preparing a launch, brands refreshing outdated packaging and crowdfunding teams shipping a first production run.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our designers work alongside our product photographers and Amazon/e-commerce marketers, so your packaging photographs cleanly for online listings.

What Is Included in Package Design

Structural box and container design

Front, back and side panel graphics

Feature, specification and compliance copy layout

Print-ready dielines and artwork

Matching product photography and brand assets

Your Package Design Process

  1. DiscoveryWe learn your audience and your message, and you receive a clear scope before work starts.
  2. DesignConcepts start from your audience and message.
  3. BuildYou sign off each stage.
  4. LaunchFinal files for print, web and social; we arrange printing.
  5. SupportBrand guidelines keep everything consistent.

Structure, dieline and graphics, in that order

Close-up of hands folding a plain box mock-up beside fabric and paper swatches.

On a crowded shelf, the shape of a box is noticed before its artwork, which is why package design works on structure first. Structure decides how the pack opens, stacks and ships, and an unexpected shape can lift a product out of a row of look-alikes.

The dieline comes next: the flat template of the box, with every fold, glue flap and cut marked. Graphics go onto it panel by panel, the front built to win attention, the sides to carry features and the back to hold specifications and instructions.

A designer folds a white prototype box at a bench, cutting tools and paper around.

Materials, finishes and proofing

How a pack feels in the hand is a design decision too. Paper stock, coating and finish set the tone: matte or gloss, a window that shows the product, an embossed logo, a flash of foil. Each choice should suit the brand and the price on the tag.

Screens and presses render color differently, so the printer's proof is the moment of truth. We arrange the printing and check every proof against the approved design before production, the last and cheapest point to perfect the run.

Compliance copy, barcodes and the marketplace

Close view of hands feeling the finish of a paper sample in a studio.

Required text belongs in the layout from the first draft: ingredient or material lines, warnings, the barcode and the company address. Planned early, it fits comfortably on the pack instead of being squeezed in at the last minute.

A package also works as a photograph. Shoppers on Amazon meet it as a thumbnail, so the front has to read at a glance and from an angle, and our product photography team then shoots the finished pack for your listings.

The box speaks for your branding and carries your logo. A brand-new item begins with product design, and our senior designers bring the product, its mark and its package together within our design services, so every piece looks like one brand.

A team at a long table with several packaging mockups lined up, discussing.

Packaging you can see in 3D before you print

A 3D model shows what a flat dieline can only describe: how the carton looks standing on a shelf. With your artwork wrapped around a model we build of the pack, you turn it in a browser, check every side and share one link with your whole team. Every change to the artwork shows up on the model at once, so your team decides quickly, with everyone looking at the same box.

That model also produces shelf mockups and a turntable video for your launch, your sales deck and your social feeds. The model settles structure and layout before anything is printed, and the next pack in the range starts from the same structure, so a whole product line grows with one consistent look.

Shoppers can spin that same model on your own product page and inspect every panel before they buy, through 3D product viewers for the web that open in a phone browser.

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Package Design Questions & Answers

Do you design the box structure as well as the graphics?

Yes, and the structure comes first. A distinctive form gives the product presence on the shelf, and the artwork is then designed to fit every face of it.

Can package design be coordinated with photography?

Yes. Design and photography come from one team, so our photographers shoot the finished package for your website, listings and ads as soon as it is printed.

Do you design retail and e-commerce packaging?

Both. Retail packaging competes for attention on a shelf, while shipping packaging has to arrive intact and make the moment of opening feel like part of the product.

Do I need a dieline before you start?

Not at all. When your manufacturer supplies a dieline, we design onto it, and when there is none, we create the structure and the dieline as part of the project.

What information does a package need to carry?

The brand and product name, the key features, use or care instructions, any required regulatory text and a barcode. Placing each one from the first layout keeps the pack clean and the print run on schedule.

Request a Free Package Design Consultation.

Speak directly with our Los Angeles design services specialists, or share your project details.

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