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REMARKETING

Reach the Visitors Who Already Know You.

Display, video and social retargeting ads that bring past website visitors back to convert, segmented by what they viewed.

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Following Up With Visitors

You have browsed a product page, left, and then seen that product in ads across the web. That is remarketing, and it works because it speaks to people who already showed interest. Most visitors leave without buying, so a retargeting campaign recovers a share of that lost audience.

We build audiences from your site traffic and divide them by behavior: cart abandoners, visitors to a pricing page, past buyers. Each segment sees a different message, with display, video and social placements chosen to match where that audience spends time.

Even visitors who never click gain exposure to your brand, which supports every other channel. Campaigns are tracked to conversions, which shows which segments return.

Remarketing works best next to search and social campaigns that bring in new visitors. We coordinate the three so the same people see consistent messages.

WHO IT IS FOR

E-commerce stores with abandoned carts, service firms with long consideration cycles, and any site that invests in traffic and loses most visitors.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our graphic designers and video editors create all of your remarketing banners and video spots in-house.

What Is Included in Remarketing & Retargeting

Audience building and segmentation from site behavior

Display, video and social ad creative

Frequency and budget controls

Conversion tracking by audience segment

Monthly performance reporting and refinement

Your Remarketing Campaign Process

  1. DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
  2. DesignChannels, keywords and tracking are planned with you.
  3. BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
  4. LaunchCampaigns and ad changes go live with your approval.
  5. SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

The audiences we build from your site traffic

Close-up of hands holding a smartphone in a bakery.

Every visitor who leaves your site has told you something on the way out: which product they viewed, how far they got, whether they bought. Each audience is built from that signal, and each one hears a message that picks up where the visit stopped.

Visitors who viewed one product are shown that product. People who reached the cart and left see what removes the doubt: shipping details, the return policy, a reminder. Visitors to a pricing or contact page get a prompt to book a consultation.

Past buyers are shown what pairs with their purchase, and anyone who has already converted is excluded, so buyers stop seeing ads for something they already have. As a remarketing agency in Los Angeles, we can narrow any of these groups further by demographics.

A shopper in a shop doorway looks at her phone and smiles as she comes back to an item she liked.

Consent-aware tags and audiences

Remarketing works through tags that remember a visit, and we set them up consent-aware from the start. Your privacy policy describes them, and where a region asks for consent, the tags wait for a visitor's yes.

The ad platforms add rules of their own for sensitive categories, such as health. We build each audience within the platform's rules, so your campaigns start on a sound footing.

Measuring what remarketing earns

A marketer sketches overlapping circles on a glass wall to explain audiences to a colleague, no writing.

Remarketing shortens the path for people who were already weighing you up. We track conversions by audience, and the numbers show exactly which segments the spend is bringing back.

Frequency caps and creative refreshed on a regular schedule keep an audience from tiring of you. Our banner ad and online video ad teams make that creative, in the sizes and lengths each placement needs.

The audience itself comes from other channels. Search ads from pay-per-click and organic visits from SEO bring in the visitors remarketing follows, and our online marketing service reports all three together each month to show what bringing visitors back is worth.

Two people reviewing a simple consent banner design on a laptop, one nodding.

Tracking, automated campaigns and measurement

An audience is only as accurate as the tags that feed it. That is why GA4 and server-side tracking setup comes first when an account's tracking needs work, and why cookie consent setup decides which visitors can be remarketed to in the first place.

Google now runs much of the audience work inside its automated campaign types, which we manage under Performance Max and AI Max campaigns. To see what the combined spend returns across every channel, attribution and marketing mix measurement joins the numbers into one view.

23 Years in Los Angeles

Best Freebie FinderWebsite redesign and online marketing campaign optimization.

All Online Marketing

Organic search and Google Maps optimization for high-intent buyers, with reporting tied to leads and revenue rather than rankings alone.

ROI-tracked Google Ads (formerly Google AdWords) and pay-per-click campaigns that target the buyers most likely to convert and cut spend on searches that never will.

Paid social campaigns and brand management across Facebook, Instagram, X/Twitter, Threads, TikTok, YouTube, LinkedIn, Snapchat and Yelp.

Remarketing & Retargeting Questions & Answers

Is remarketing the same as retargeting?

Yes. The two names describe the same thing: showing ads to people who have already visited your site. We use them interchangeably and run campaigns on Google and the major social platforms.

Can remarketing be set up for an existing website?

Yes. We add the tracking tags, define the audiences and launch the campaigns, and the rest of your site stays exactly as it is, so remarketing starts working with the traffic you already have.

How frequently will people see the ads?

Enough to remind, and well short of annoying. We cap how many times a person sees your ads and refresh the creative on a regular schedule, so your offer stays familiar without wearing people out.

How do I stop my ads following buyers who already purchased?

With an exclusion audience. Visitors who reach your order confirmation page are added to it, and they drop out of campaigns for products they already have.

Do I need a lot of website traffic first?

We check that for you. Each ad platform starts serving once an audience reaches its own minimum size. In your Free Consultation we look at your traffic and recommend the best first step: launching now, or growing traffic with search and social while your audiences fill up.

Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

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