Choose by what your buyer needs to see. If it's software, a data flow or a process that happens out of sight, an animated explainer video can show what no camera can film. If it's a physical product, your people or a service where trust comes from seeing the real thing, live action does the convincing. The two can also be mixed in one film.
We recommend one after we hear your goals, because the choice should follow your message and your budget, not a house style.









