A product video has two jobs. On the product page it answers what the item does and how it fits into a day; in a feed it has to win a stop in the first seconds.
One session can serve both: macro detail for the page, a vertical hook for Reels and Shorts, and a square cut for listings and email. Captions are built into the picture, so the film works for a shopper scrolling with the sound off.
AI-assisted editing handles rough cuts and clean-up, and the finished film is an editor's work, checked by our team before you see it, and we flag any use of AI in the edit to you.
When a product performs on the feed, it can carry a steady run of vertical posts. Reels and Shorts production covers the hooks, captions and lengths those posts need, cut from the footage of one session.