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Constant Contact Email Marketing for Local Businesses

Owners who send a campaign every month or two choose Constant Contact for its ready-made layouts and simple tools, and Vivid Concept makes the account work harder.

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Where we help in Constant Contact

Constant Contact suits the messages a small local business sends most: news, offers and invitations. We handle each campaign with you, from plan and templates to copy and reporting, inside our broader email marketing service, which covers strategy and delivery on any platform.

We measure success by clicks, visits and conversions. Mail apps that hide real opens skew open counts, so they are a hint rather than a verdict.

A marketing specialist and a shop owner review a printed newsletter layout of abstract blocks.

List health comes first. We remove invalid and dormant addresses, add a clear sign-up path on your website and record where each subscriber came from, so every send reaches people who want it.

Branded templates follow for your recurring messages. We write the copy, test subject lines and schedule sends around your calendar, and monthly reporting makes each campaign sharper than the last.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our designers build your Constant Contact templates, and our writers supply copy that earns the click.

A marketing specialist and a shop owner review a printed newsletter layout of abstract blocks.

What Is Included in Constant Contact Marketing

A cleaned and organized contact list

Branded templates for your regular campaigns

Sign-up forms on your site

Copy and subject-line testing

Reports on clicks, visits and sales

Your Constant Contact Process

  1. DiscoveryWe review your setup, audience and goals, and you get a clear scope before work starts.
  2. DesignWe plan channels, keywords and tracking with you.
  3. BuildOur in-house team builds the campaigns, tracking and pages.
  4. LaunchWe launch campaigns and ad changes with your approval.
  5. SupportA report and a call every month, and a campaign review every week.

Templates for announcements, offers and events

A local shop owner drafts a newsletter on a laptop at her counter while a marketer gives a thumbs up; flowers on the counter.

Constant Contact includes ready-made layouts for newsletters, promotions and event invitations. We turn them into your own: your logo and colors, a clear order of headline, image and button, and original photography from our photographers.

Every template reads the same on a phone, laptop or tablet, so a busy reader gets the point on whatever screen is closest. The words come from our content writing team.

A shop owner chooses a ready made newsletter layout on a laptop, a coffee beside.

Scheduling and automation

A steady rhythm keeps subscribers expecting your mail. We build the send schedule with you around your calendar: a monthly newsletter, a reminder before an event, a follow-up after it. Automation then keeps each campaign on track, even in your busiest weeks.

When a campaign is ready, you approve it and we schedule and send it for you, or your staff send it from the templates we set up and train them to use. Either way, the calendar stays on course.

Reading the numbers

A person schedules a month of emails on a wall calendar with coloured cards.

Every report answers a few practical questions. How many people did you email, and how many read it? How many of those readers visited your site, forwarded the message or left the list after it? The answers decide what you send next.

Those numbers also show when delivery slips. We design campaigns to stay off blacklists, and if a provider ever blocks your messages, our blacklist removal service works with Constant Contact and the mailbox providers to get your campaigns back to subscribers.

Collecting addresses from your website

A specialist and a writer plan an email schedule on a wall calendar of blank squares.

Sign-ups from your own website bring in people who already like what they see. On WordPress or any other site, our developers add a sign-up pop-up, forms that gather the details used for segmenting, and a sign-up option on your purchase forms for buyers who choose to join.

Many owners weigh Constant Contact against Mailchimp before choosing, and we are happy to walk you through both. Whichever you pick, email is one channel of our online marketing service, next to the ads and posts that bring visitors to your site.

From the email list to the CRM

Your subscriber list and your sales records tell one story once they are connected. Marketing automation and CRM links forms, email and your CRM, so each subscriber can be followed from first sign-up through to sale and you can see which campaigns bring in revenue.

A marketer reads open and click numbers on a laptop with a local business owner.

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Constant Contact Marketing Questions & Answers

How is Constant Contact different from Mailchimp?

Both send campaigns and manage lists, and they differ in their templates and in how far their automation goes. We compare them against your list size and goals, recommend the better fit and run either one for you.

How many emails should I send?

Send when you have something worth reading, on a rhythm your subscribers come to expect. Engagement data shows when to send more or less, and we adjust the schedule with it.

Can you send for me?

Yes. You approve each campaign and we schedule and send it, or we set the account up and train your staff to send from the templates themselves, whichever suits the way your business runs.

Can you clean up my current contact list?

Yes. Invalid and dormant addresses come out, duplicates are merged and each subscriber's source is recorded, so the next campaign goes to people who want it and your sender reputation stays healthy.

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Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

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