The Google Ads mark inlaid in polished gold on a bevelled obsidian tile in a dark studio, for Google AdWords management

Google AdWords, Reviewed and Managed

Google AdWords became Google Ads in 2018, and Vivid Concept reviews your existing account, fixes what wastes spend and manages it from there.

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What managing a Google Ads account involves

Many owners still search for AdWords, and the work behind either name is the account management we sell as pay-per-click, also known as pay-per-click management: the settings and routines that decide how far each advertising dollar goes.

A new account gets goals and a tracking plan first, so calls, forms and purchases are counted from the first click. Then come the structure, locations, schedule and budget, and campaigns built by type: Search, including AI Max for Search, Performance Max, Demand Gen, Shopping and Video.

Much of that now runs on automation, so the skill lies in the inputs Google learns from. We control them closely: conversion definitions, audience signals, assets, negative keywords and brand exclusions. Bids follow, set manually or through Google's automated strategies, whichever your data supports.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our team reviews your AdWords account, then rebuilds its landing pages and tracking so every click is measured.

What Is Included in Google AdWords

Your Google AdWords Process

DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
DesignChannels, keywords and tracking are planned with you.
BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
LaunchCampaigns and ad changes go live with your approval.
SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

Taking over an existing AdWords account

An account manager and a business owner review printed search reports of abstract bars at a table.

An account with years of history holds the best evidence you have about which searches turn into buyers, so we keep it and fix it. Our review looks for wasted search terms, missing negative keywords, duplicate keywords, weak ad text and tracking that never recorded a conversion, and it ends in a written report on what to keep, fix or rebuild.

Then we sort the spend into three groups: searches that buy, searches that are still unproven and searches that never will. Negative keywords shut off the third group, the structure is rebuilt around the first, and the unproven middle gets a fair test. Budget goes to the proven searches first, and the account grows from there.

A specialist opens an old ad account on a large monitor with a business owner, both curious.

Bids, budgets and the search terms report

Manual bidding gives you direct control and suits small budgets with clear priorities. Automated strategies let Google adjust each bid in real time, and they need enough conversion data to learn from. We use whichever your data supports and move between them as it grows.

The search terms report shows where the money really went. It lists the actual searches that triggered your ads, which makes it the fastest place to find waste and new opportunity. We review it every week and act on it in both directions: new negative keywords and new keywords worth a bid.

Ad tests, landing pages and change tracking

Two people compare headlines on printed ad drafts side by side at a table.

Each ad group runs competing headlines and descriptions, so the better ad is chosen by results rather than by taste. Clicks land on pages written for the keyword that was searched, and our custom website team builds a new page whenever a stronger one will convert better. Designers, developers and marketers work together as one team in our Los Angeles office, so a landing page and the ad group it serves move as one.

New ads and campaign changes go live with your approval, and automated bidding works inside the budget you agree. We keep track of every change to bids and budgets and report back, alongside the dated trail in Google Ads' own change history. Our monthly reports explain the results in plain words and point to the next change worth making. Account management is the paid-search arm of our online marketing service.

A consultant explains a spending report to an owner, a printed chart between them.

23 Years in Los Angeles

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Google AdWords Questions & Answers

Can you fix my existing AdWords account instead of starting over?

Yes. An account's history is evidence worth keeping, so we review it first and give you a clear report on what to keep, fix or rebuild. Then we cut the waste, repair the structure and the tracking, and rebuild only the campaigns that need it.

Should I use manual bidding or automated bidding?

That follows the campaign and the data behind it. Manual bidding suits small budgets and clear priorities, while automated bidding needs a steady flow of conversions to learn from. We decide campaign by campaign and change approach as the numbers grow.

What are negative keywords?

Search terms you tell Google to skip, such as free, jobs or products outside your range. They stop spend on clicks that look relevant and will never convert, one of the simplest ways to make a budget go further.

Why did my spend rise while leads stayed flat?

Common causes are broad keyword matching, missing negative keywords, display placements you never chose and conversion tracking that misses real leads. Our review checks each one and shows which is costing you.

Technical note for your team

Taking over an account built on automation

Automated campaigns spend where they are pointed, so we follow the money through every campaign type and steer it toward the calls, forms and sales that pay.

Technical details for your team

A modern Google Ads account mixes campaign types: Search, Performance Max, Demand Gen and sometimes Shopping or Video. We follow the money through each one: which campaign types run, where conversions are counted, which conversion actions are primary, and which search terms and placements spent budget without buying. Those are the places to look for savings, and we check every one.

AI Max for Search widens matching beyond your keyword list. That makes the search terms report the place to watch, because the searches you pay for now reach past the ones you chose. Automated campaigns run to a plan of their own under Performance Max campaign management, and three settings keep automation pointed at profit.

Primary conversion actions limited to the outcomes that pay: calls, forms and purchases.
Brand and non-brand traffic separated, so branded demand keeps prospecting results honest.
Search themes, negative keywords and brand exclusions steering AI Max toward the searches that pay.

Request a Free Google AdWords Consultation.

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Google AdWords, Reviewed and Managed