A logo earns recognition when it grows out of what your buyers need to hear. That is why our logo design begins with your audience and your message, and moves to the drawing board only after both are clear. Each step builds on the one before.
- DiscoveryWe begin with your audience, your message, your competitors and what the mark must never suggest.
- Research and directionsWe study how others in your field present themselves, so yours stands apart. You choose between distinct directions, each built on its own idea.
- RefinementWe refine the direction you choose, round by round, until it says exactly what you mean.
- Finished filesYou receive the finished files, with notes on using them well.








