

Campus Mattress
Students and parents want a mattress delivered to the dorm, not a showroom trip. Campus Mattress reached its best conversion to date on the e-commerce site we created for its mattresses designed for students.
About This Project
Campus Mattress sells mattresses designed for students, so the shopper is a student or a parent working against move-in day. We created a custom look and an e-commerce store to process sales online, and put a free delivery and free assembly offer for USC and Downtown Los Angeles addresses where it cannot be missed.
A mattress is a considered purchase, so the store keeps choices simple. A best-seller page points undecided shoppers to the right model, FAQs answer the sleep and delivery questions, and a View Mattresses call to action leads straight from the home page into the catalog. Free delivery to the room and free assembly, offered to addresses at USC and in downtown Los Angeles, remove the hassle for the students who matter most.

