Chapel Hills
Cooking Classes
A cooking school fills classes when people can find them fast. We gave Chapel Hill Cooking Classes a simple design true to its Simple Real Food line, plus a cookbook to buy and a blog.
About This Project
Chef Amanda Cushman teaches hands-on and demonstration classes across the Chapel Hill area, and every class filled is income. The menu separates group classes with a calendar, private classes, kids camps, team building and gift certificates, so each buyer finds the right booking fast. Recipes and a cookbook keep readers engaged between classes, and the blog lets her post new articles whenever she is inspired.
Classes sell through trust, and the site builds it with the chef's own recipe archive, sorted into appetizers, soups, entrees, side dishes and desserts. Visitors can sign in and buy classes and gift certificates online, so a recipe reader becomes a student without a phone call. Team-building and private-chef services reach a corporate audience that books in groups.
