

Lanes Laire
A musician sells albums when a fan can hear the story and buy in the same minute. Lanes Laire's website shows off his music and lets fans buy his latest albums online.
About This Project
Lanes Laire came up playing in bands through high school and on the Sunset Strip, and his music carries that Hollywood edge. His website shows off the sound under the line Rock That Tells A Story and puts a buy button beside the music video, so a listener who likes what they hear can buy the album in one step.
Fans of an independent artist want to feel part of something. The site is an album store with a cart in the header, a shop and a blog, a gallery and videos, and a fan community called the Lanes Laire Tribe. Press and event pages give bookers and writers what they need, so one site serves fans, buyers and the people who book him.

