Mad In LA
A womenswear label sells on first sight. We designed a beautiful website for Mad In LA, a contemporary brand from Downtown Los Angeles, built to show off its stunning collection.
About This Project
Fashion shoppers decide in seconds, so Mad In LA greets them with an email offer before they browse and then lets the clothes take over the screen. A cart, shipping and returns pages and a vintage section sit close at hand, so a shopper who falls for a piece can buy it without leaving the brand's world.
Contemporary womenswear lives on newness and attitude, and the site gives the brand room for both. Beyond the home page, rwrk and vintage get sections of their own, and an about page tells shoppers who is behind the label. Contact, terms and privacy links in the footer sit beside a Los Angeles address, which grounds an online brand in a real place.
