Muck
Horror fans share what scares them, so a film launch is decided in social feeds. We worked with the Muck marketing team to build a gruesome website that matches the film's hyper-violent tone.
About This Project
Muck is the highly stylized, hyper-violent middle chapter of a horror trilogy, made as a love letter to horror fanatics. Those fans live on social media, so we collaborated with the marketing team on a gruesome website that works as a campaign page, with a trailer link, share buttons and a poster giveaway for new fans.
The hashtag #GETTHEMUCKOUT gives fans a rallying point, and a Share the Scare section hands them GIFs, posters and photos from the film to post themselves, so the audience becomes the distribution. An About page gives the background of the trilogy, and the home page notes a prequel in pre-production and the film's rating, which keeps the story in view.
