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The Yelp burst mark inlaid in its own red on a bevelled obsidian tile in a dark studio, for Yelp marketing

Yelp Marketing for Los Angeles Companies

Yelp is where Los Angeles diners and clients compare local businesses by their reviews, and a claimed, complete listing is the first step to being chosen.

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How we manage a Yelp presence

Every Yelp review is free market research: it tells you what new and current clients value and what worries them. A business with a strong presence there is part of the comparison buyers make before they choose. We create your listing or improve the one you have, as part of our social media marketing service.

Verification with Yelp comes first. Once Yelp confirms the business, we enter the details buyers look for: phone numbers, a description, photos and business hours. The easier those details are to find, the more likely a buyer is to walk through your door.

Reviews then get replies in the owner's voice: thanks for a good one, a calm and factual answer for a critical one. Every reply is drafted for your approval, so each word sounds like you.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our photographers keep your Yelp photos accurate and current, and our team writes replies that show how well you treat people.

What Is Included in Yelp Marketing

A claimed, complete Yelp listing

Reply drafts in your voice, for your approval

Photos shot by our photographers on request

Optional Yelp ads and campaign reports

A monthly summary of views, calls and direction requests

Your Yelp Marketing Process

  1. DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
  2. DesignChannels, keywords and tracking are planned with you.
  3. BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
  4. LaunchCampaigns and ad changes go live with your approval.
  5. SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

Photos that match the business

A restaurant owner and a marketer review abstract gold stars on a tablet at a table in the restaurant.

Yelp encourages its users to post photos of the places they visit, so buyers arrive expecting the room in the pictures. When the photos are out of date, or you have remodeled, we help you post new ones, and our photographers can shoot them.

Current images protect your rating as much as a good reply does. A visitor who finds the room exactly as pictured starts the visit happy, and accurate photos set that expectation before anyone arrives.

A restaurant owner photographs a dish for her profile on a phone, the dining room behind her.

Yelp ads and what they measure

Yelp ads put your listing in front of buyers in the areas and categories you choose. We plan each campaign around the ad itself, the page it opens and the match between the two, so every click lands on exactly what the buyer was promised.

We set up the campaigns that fit your business and measure the visitor activity on your Yelp page, which shows how well each campaign is working and where the next one should go. Each month you get reporting on views, calls and direction requests, with a call to talk it through.

Yelp on your own website

An owner reads a review on a phone at her counter and replies politely.

Your website can vouch for you with Yelp's help. A button that links visitors straight to your Yelp page puts your reviews one click away, and a live feed of your reviews, displayed to Yelp's standards, shows a first-time visitor that real buyers have been there.

Plenty of local searches start on Google, and those are covered by Google Maps marketing. Both listings work as channels of our online marketing service, so a buyer meets the same business wherever they look.

A team puts a review badge sticker on a shop window, smiling.

Reviews and replies that win buyers

A strong Yelp rating is built in the open, one genuine visit at a time. Real reviews, earned by the visit itself, keep their value for years, because they describe the business people actually find when they walk through your door.

That makes the quiet parts of Yelp work the winning ones: a complete listing, accurate photos and courteous replies. Each reply names the issue plainly and speaks to future buyers as much as to the reviewer, so even a critical review shows how well you treat people.

A rating built this way rises steadily and holds. Every new buyer who reads it sees a business that listens, puts right what went wrong and thanks the people who come back.

Reviews count on Google as well. Google Local Services Ads lists verified businesses with their phone numbers and reviews, and we set it up and manage it alongside your Yelp presence, so every review you earn works for you twice.

23 Years in Los Angeles

Yelp Marketing Questions & Answers

Can I ask my clients to review me on Yelp?

A better route than asking is making your page easy to find, because Yelp favors reviews that come naturally from the visit. We put the effort where those reviews are won: a finished listing, current pictures and an easy route to your Yelp page from your website, where pleased buyers find it on their own.

How should I answer a bad review?

Briefly, politely and factually. Thank the reviewer, address the issue and offer to continue the conversation offline. Write the reply for the people who will read it later, because they judge the business by how it handles a complaint.

Does Yelp affect my Google results?

Yelp pages can appear in search results for local businesses, so a complete, current listing supports your visibility. The Google listing is its own job, and our Google Maps marketing service handles it.

Request a Free Yelp Marketing Consultation.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

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