Pinterest Marketing and Shopping Ads

Who finds products on Pinterest

People open Pinterest to plan: a kitchen, a wardrobe, a dinner party, a gift list. They save ideas to boards before they buy, and we put home, fashion, food and product brands in front of them as part of our social media marketing service.

The service covers the whole path from idea to order: a profile built to be found, a catalog that makes products shoppable, ads that reach people while they plan, and reporting tied to sales.

Search on Pinterest is visual and keyword-led, so board names, pin titles and descriptions should use the phrases buyers actually type for your category. The right words put a pin in front of someone at the very moment they are planning.

A pin also lasts. It stays searchable by its image, title and description and savable to boards, so Pinterest creative is judged by its usefulness over time rather than the day it was posted.

That shapes how each pin is made: a clear subject, a title written as search copy and a link to the exact product or article page. The landing page counts as part of the pin, because that is where the plan turns into an order.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our product photographers shoot the pins, and our team keeps the product feed behind your Pinterest ads accurate.

What Is Included in Pinterest Marketing

Your Pinterest Process

DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
DesignChannels, keywords and tracking are planned with you.
BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
LaunchCampaigns and ad changes go live with your approval.
SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

Profile, boards and catalog

A product designer and a marketer pin sample photographs and swatches to a mood wall, the designer holding a ceramic mug.

We claim and verify your website, build the business profile and structure boards around the searches your buyers make, with pin titles and descriptions written as search copy.

The catalog is the heart of a store's presence. It is a product feed (CSV, TSV, XML or a Google Sheet) that lists each product's id, title, description, link, image, price and availability, with variants such as sizes and colors grouped together.

Pinterest reads a hosted feed daily to create and update product pins. We validate every required field before upload and monitor the feed afterward, so every product stays live. We also set up the Pinterest tag and the shipping and refund policies Pinterest looks for, so your catalog goes live smoothly and every product reaches shoppers with its price and stock shown.

The product data comes from your store platform, and we build or adjust it in a custom Shopify store or whichever platform you run, so your catalog and your shop always match.

Shopping ads and Performance+

Pinterest Performance+ is a simplified campaign mode in Ads Manager that bundles automation: automatic bidding, automatic delivery and ad group creation, and, with a catalog, dynamic retargeting and shopping and collection ads built from product pins.

Campaigns run as Consideration, Leads or Sales, and we choose the one your conversion volume supports, starting with Consideration while the data builds. The Pinterest tag and Conversions API then feed accurate conversion data to all three, so the budget learns from real orders.

We handle the structure, the feed, the conversion events and the budgets. Performance+ chooses placements itself, so we read the placement reports Pinterest provides to see where shoppers respond. Shoppers who also compare on marketplaces are covered by our Amazon marketing work.

Creative that fits the feed

A marketer reviews a product feed on a laptop, home decor items on a shelf behind.

Pinterest recommends vertical images in a 2:3 ratio (1000 by 1500 pixels), and a strong pin pairs a clear subject with legible text overlay, styled like a catalog page or a lookbook.

We produce every kind of pin. Clean product photography supplies crisp product pins, lifestyle scenes show the product in use, and our team for producing vertical social video supplies video pins. Titles and descriptions come from our writers.

One shoot feeds every feed. Those images also serve Instagram, a Facebook page that earns followers and TikTok content and ads, so one production budget works across your social channels.

Reporting joins Pinterest results to your store sales. Our online marketing team reports the channel monthly by the orders it brings in, with saves and clicks read as early signals.

A designer lays out tall vertical images on a table, choosing the best.

All Online Marketing

Pinterest Marketing Questions & Answers

Is Pinterest right for my product?

It suits products people plan, compare and save: home goods, fashion, food, beauty, gifts, crafts and events. Search demand for your category inside Pinterest, and how competitors use it, show whether a test budget is worth running before a full rollout, and we recommend the right first step.

How does the catalog connect?

We connect your product feed as a data source, and Pinterest reads it daily, turning each item into a product pin with price and availability. We build the feed, check every required field and fix any error Pinterest reports, so your products stay live.

What is Performance+?

A simplified Ads Manager campaign mode that automates bidding, delivery and ad group creation. With a catalog it also builds shopping and collection ads from your product pins and retargets shoppers. We set the conversion events and budgets and read the results.

How do pins differ from posts?

A post belongs to the day it appears in a feed. A pin is a saved, searchable item that lives on boards and links to your site, which is why titles, descriptions and landing pages carry more weight on Pinterest than on timeline platforms.

What does Pinterest cost?

A business account is free. Ads run on a budget you set, and Performance+ uses lifetime and average daily budgets. We suggest a starting test budget from your category and its search demand, then put more behind what sells.

Request a Free Pinterest Consultation.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

Direct Los Angeles Office 323-540-4370

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Zero obligation or sales pressure

Pinterest Marketing for Product Brands