Kickstarter Video Production | Vivid Concept Los Angeles

The Campaign Video

Your campaign video is the first thing a prospective backer watches, and it sets the tone for every pledge that follows. Get it right and backers understand the product, trust the people behind it and know exactly what their pledge brings them.

We write a script that shows the product and stays true to who you are and what you are trying to do. Then we film it with professional equipment and finish it in post-production, with the pacing, music and graphics a crowdfunding page needs.

The video works as part of a launch plan: the campaign page, pre-launch audience and promotion we offer under our crowdfunding service, so the story is told consistently everywhere.

Rewards, goals and calls to action are placed in the video script the same way they are in the page, so a viewer knows how to back you by the final seconds.

WHO IT IS FOR

Founders launching a first product, teams with a prototype ready to show and creators who need more than a phone video to be taken seriously.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Your film is backed by our consulting, 3D product design, packaging and crowdfunding marketing specialists.

What Is Included in Kickstarter Videos

Your Kickstarter Video Process

DiscoveryWe learn what the video has to say and who it is for, and you receive a clear scope before work starts.
DesignYou approve the script and storyboard before production.
BuildProduced and edited by our own team.
LaunchYou review the rough cut before the final.
SupportThe team stays available after launch.

What a campaign video must contain

A founder presents a plain prototype to camera on a small set while the director gives a thumbs-up

A properly executed video is the single most important factor in a campaign's success, and we have seen it firsthand. Vivid made the launch video for the $100K+ Kickstarter campaign. We have also worked with many other Kickstarter campaigns, like the Travel Bag Buddy, which also raised well over $100,000.

Backers arrive with four questions: what is it, why does it matter, who is behind it and what do I get? A strong campaign video answers them in that order, and quickly.

The film opens on the problem and the product in action, introduces the founder, shows the product working or the prototype close to ready, explains the rewards and ends with a clear request to back the project. By the final frame, pledging feels like the natural next step.

A founder presents a prototype straight to a camera in a bright room, crew behind.

Founder, prototype and thumbnail

Viewers back people as well as products, so founders belong on camera. We coach founders before the shoot so they sound like themselves, which is exactly what backers want to hear.

Prototypes are shown as they are, doing what they do best today, and that candor builds the trust every campaign needs. The thumbnail and the opening frames deserve as much thought as any scene, since they decide whether the film is played at all.

Length, captions and the campaign page

A founder at a table cuts a thumbnail frame on a laptop, a plain prototype beside it.

The right length covers the four questions and stops there. Captions serve backers who watch with the sound off, and short cutdowns carry the story into social promotion on Kickstarter and beyond.

The film and the crowdfunding campaign page tell one story, planned with the explainer video approach of making an idea clear fast. The script is written and approved before any filming, our videography services team films the campaign video with professional equipment, and you review a rough cut before the final edit.

It is the same craft behind the many campaigns we have worked on, and it puts your campaign in the strongest position from launch day.

A small team edits a campaign video on a large screen of abstract shapes.

All Videography Services

Kickstarter Videos Questions & Answers

Do you also run the campaign?

Yes, if you want the whole launch in one place. Our crowdfunding service designs the campaign page, optimizes it for search, runs targeted advertising and helps you build a following before launch, so the video and the page tell the same story.

Can you shoot a prototype?

Yes. The shots are planned around what the prototype does best today, and we help you decide how much to reveal at this stage of the campaign.

How long should a campaign video run?

Long enough to answer what it is, why it matters, who is behind it and what backers get, and no longer. The script sets the length, so it is settled before filming.

Should the founder be on camera?

Yes. Backers are pledging on a promise, and seeing the founders speak plainly about why they built the product is what makes that promise feel real.

How is a Kickstarter video different from an explainer video?

An explainer concentrates on what a product or service does. A campaign video does that and more: it introduces the founders, presents the rewards and asks for a pledge, so it is built around people and a clear request.

Tell Us About Your Project.

Speak directly with our Los Angeles videography services specialists, or share your project details.

Direct Los Angeles Office 323-540-4370

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Zero obligation or sales pressure

The Video Your Campaign Depends On.