

Alex Cramer Company
Premium game sets are keepsakes, so buyers want to personalize them and hear from owners. At the Alex Cramer Company they can order, customize and read testimonials online.
About This Project
The Alex Cramer Company makes top-of-the-line domino sets and dice cups, handcrafted in the USA, and a buyer spending real money wants to see the quality and make the piece their own. We built a store where buyers order and customize sets online, with engraving, personalization and testimonials beside the products.
The range is organized the way players shop, into tournament, classic and travel domino sets, dice cups and cases, and premium cribbage boards, with custom and engraved options for gifts. A how-to-play guide helps newcomers, a dealer list serves retail buyers, and an FAQ covers shipping and breakage, the worries of anyone ordering a handcrafted set.

