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Black leather dice cups with gold rims beside dominoes and gold dice on dark stone
Alex Cramer Company website on a phone and a laptop
E-COMMERCE STORE

Alex Cramer Company

Premium game sets are keepsakes, so buyers want to personalize them and hear from owners. At the Alex Cramer Company they can order, customize and read testimonials online.

E-commerce Product customization

About This Project

The Alex Cramer Company makes top-of-the-line domino sets and dice cups, handcrafted in the USA, and a buyer spending real money wants to see the quality and make the piece their own. We built a store where buyers order and customize sets online, with engraving, personalization and testimonials beside the products.

The range is organized the way players shop, into tournament, classic and travel domino sets, dice cups and cases, and premium cribbage boards, with custom and engraved options for gifts. A how-to-play guide helps newcomers, a dealer list serves retail buyers, and an FAQ covers shipping and breakage, the worries of anyone ordering a handcrafted set.

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