A text feed rewards a clear first line. Each post carries one idea, opens with the point and ends where the idea ends. The profile does the same job at a glance, telling a stranger what you do and who you do it for.
A healthy mix keeps the feed useful: observations from the work, answers to questions clients ask, behind-the-scenes notes and product news. Longer ideas begin as web copy and articles and return to the feed as short excerpts with a link. You approve the posts before anything goes out.
Pictures help a text feed stop the scroll. Photos and clips come from our short-form video for social feeds work, and a post worth sharing is reworked for Instagram content and ads rather than copied word for word.








