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The Instagram mark inlaid in its own pink-to-orange on a bevelled obsidian tile in a dark studio, for Instagram marketing

Instagram Marketing for Visual Brands

Instagram is judged by its pictures, and Vivid Concept has the photographers, videographers and designers to make them, all from one Los Angeles agency.

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What Instagram work involves here

On Instagram, people decide in a glance whether a brand is worth following. We give them reasons to stop scrolling: original photos and video, made for the feed by the same Los Angeles team that plans the posts. Instagram is one network within our social media marketing service, and our team has worked with it since the network launched in 2010.

It works best beside a Facebook page that shares your logo and visual style, so a follower recognizes you on either network. A visual direction comes first, so every post looks like the same brand. Then we refine the handle, bio and profile picture, the three things a searcher sees before anything else.

The content calendar mixes feed posts, Stories and short video, and you approve it before anything is published. Captions are written in your voice, with a few specific hashtags chosen for the searches your buyers make, which our team tracks and refines post by post. Our photographers shoot the content and our video team cuts short clips made for the format.

Posting is part of the service: we publish to the account, track followers, likes and comments as it grows, and walk you through the results each month in a report and a call. Each new round of posts builds on what your audience has already shown it loves, so the account keeps getting stronger.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our photographers and designers create the posts and Stories your Instagram account is built around.

What Is Included in Instagram Marketing

A visual direction, handle and bio optimized for discovery

A monthly content calendar you approve

Original photos and short video from our photographers and video team

Keywords and a few targeted tags for your audience

Paid campaigns and monthly reports on reach and visits

Your Instagram Marketing Process

  1. DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
  2. DesignChannels, keywords and tracking are planned with you.
  3. BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
  4. LaunchCampaigns and ad changes go live with your approval.
  5. SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

Hashtags, handles and being found

A creator and a stylist photograph a flat lay of lifestyle goods with a phone on a bright table.

People find an Instagram account through words: the ones in its name, its bio and its captions. A clear handle and a bio that names what you do help the account surface when people search the app or the web, so we write all three around the terms your buyers type.

Hashtags group a post with similar ones, and a few specific tags do more than a long block of popular ones. Our team are experts at finding the tags that work: each post gets its own handful, chosen for that post, and the tags that bring reach guide the next choice.

A social media manager arranges a feed of plain colourful tiles on a table to plan the grid.

One post, several networks

One strong idea deserves every audience you have. Our designers adapt each post for the other networks you use, such as Facebook and Pinterest, by hand or through a scheduling tool, which makes posting everywhere simple. Every version is cropped and sized for its format, because a picture framed for the feed needs a fresh crop to shine in a Story.

Contests and paid campaigns

A creator tries different layouts for one post on a laptop, tablet and phone.

A contest gives followers a reason to act, online and off. Entrants share a mailing address for a chance to win, which gives you a contact list as well as new followers. We come up with the idea, design striking banners or flyers and see the contest through to its close.

Paid campaigns run through the same advertising platform as Facebook. They put the posts that already perform in front of new people and send them to a page built for the offer, and we review them every week, so the interest a post creates turns into visits and sales.

A small team prepares a giveaway with gift boxes and a camera.

Instagram on your own website

An Instagram feed on your site keeps pages fresh even in the weeks you only post to the app. We build it on the Instagram API for professional accounts, Instagram's current route for showing posts on a website, so your feed keeps running smoothly.

A follow button turns a site visitor into a follower in one click, and a growing follower count helps a business look established. Both come from our API integration work, and the account runs as one channel of our online marketing service.

Instagram beside the other networks

Strong Instagram content works on more than one network. One shoot can serve several feeds. We cut it into vertical video for Reels, Shorts and TikTok, and the same footage can run as TikTok campaigns and creative with captions and sounds of its own. Brands with something to say in words add marketing on Threads.

Products that people save and plan around suit Pinterest marketing. Partnerships with other accounts are set up through working with creators, so every collaboration feels natural to both sides and is clear to their followers.

23 Years in Los Angeles

Instagram Marketing Questions & Answers

How do you choose hashtags?

From the searches your buyers make. A few specific tags place a post beside similar ones better than a long list of popular tags, so each post gets its own small set, and the tags that bring reach shape the next choice.

Do I need Reels?

Short video is how Instagram shows an account to people who do not follow it yet, so Reels suit any product or service that looks good in motion. We test them on your account before committing budget, then build the ones that work into the calendar.

Can Instagram posts link to my store?

Yes. The profile link, product tagging where Instagram offers it and a landing page built for the offer turn a post into a clear path to a purchase or an inquiry.

Can you post to my account for me?

Yes. You approve the content calendar, we publish from it, and we report back each month on how the account is growing, and you see how every post performed without running the account yourself.

Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

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