A content system outlasts a posting calendar and is the backbone of our TikTok work. It defines three or four repeatable formats, such as a product demonstration, a behind-the-scenes process, an answer to a common question and a buyer's story, each with a hook, a runtime and a call to action.
Our Reels and Shorts production team shoots the formats as a batch, so one well-planned session supplies weeks of posts.
Trends are welcome when they fit your brand and add something to it. Your feed should still look like you after a month of posting.











