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The Snapchat ghost mark inlaid in its own yellow on a bevelled obsidian tile in a dark studio, for Snapchat marketing

Snapchat Marketing and Geofilter Design

Snapchat reaches a younger audience in the moment, and its location filters turn an event, venue or storefront into something people share.

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Geofilters, profile and ads

Snapchat puts your brand inside the photos people send their friends. It suits businesses that want to be seen by younger buyers in the moment. We design and run it as one channel of our social media marketing service, and our talented designers draw filters and profile images from your logo and brand colors.

A geofilter is a designed overlay that appears on snaps taken inside an area you define. We create it for your brand and the occasion, prepare it to Snapchat's specifications, submit it for review and time it for the event, so it is live while your guests are there.

We place your filters through a Snapchat Business Account, which supports several locations, age targeting and Smart Filters with dynamic text, and our designers make every filter look like your brand. Sponsored Lenses and Snapchat ads extend the reach when a brand wants an audience wider than one location.

The account itself gets the same care. We research and craft your handle, choose a profile picture that stands out as a small thumbnail and run Snapchat ads aimed by location and interest whenever they will grow your audience.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our designers draw every filter from your logo and brand colors, and our video team shoots vertical clips when you want them.

What Is Included in Snapchat Marketing

A geofilter ready to submit

Recommended area and dates

A completed Snapchat business profile

Optional ad campaigns

A short results note after the event

Your Snapchat Marketing Process

  1. DiscoveryWe review your setup, audience and goals, and you receive a clear scope before work starts.
  2. DesignChannels, keywords and tracking are planned with you.
  3. BuildCampaigns, tracking and pages are built by our in-house team with no handoffs.
  4. LaunchCampaigns and ad changes go live with your approval.
  5. SupportMonthly reporting and a monthly call; campaigns are reviewed every week.

One-time and long-term geofilters

Two young designers test a playful face filter with a phone, laughing, in a bright studio.

Geofilters come in two lengths. A one-time filter belongs to an event: a wedding, a launch, a festival, a grand opening. A long-term filter stays on a place, such as a venue or a storefront, and keeps spreading your name to each new visitor who snaps there.

Both spread the same way. When your followers use the filter, their friends see your business, and when a guest at your place or event posts with it, every one of that guest's followers learns about you too.

A designer draws a custom filter overlay shape on a tablet, a city map beside her.

Planning the radius and the dates

A filter does its best work inside a tight frame of place and time. We plan the area and the dates around the schedule you already have: the area covers the ground where people will stand, and the dates cover the event with a margin on each side.

We prepare the artwork to Snapchat's size and design rules before it goes in for review, and we handle any resubmission for you, so the filter is ready when your event is.

Profile, messages and ads

A marketer marks a radius around a venue on a printed map with a pen, planning dates.

A complete profile is the first thing a curious visitor sees, so we set it up in full. Direct messages keep you in touch with current clients and tell you what they want next, straight from the people who buy from you.

Sponsored Lenses and Snapchat ads add reach beyond your own followers, and we measure their value in the visits and inquiries they produce. We also run Instagram and the other networks your buyers love, so every dollar goes where it pays back most. Snapchat belongs to our online marketing service as one of its channels.

Friends at an event hold up phones with a filter frame, laughing.

Creators and TikTok alongside Snapchat

Snapchat's young audience also watches short video on other networks. Marketing on TikTok covers that network with ads and organic video. Influencer campaigns pair your brand with creators whose followers match your audience, each partnership set up properly from day one, so one campaign idea can travel across all three.

23 Years in Los Angeles

Snapchat Marketing Questions & Answers

What is a geofilter?

A graphic overlay that people can add to snaps taken within a chosen place and time, such as a wedding, a store opening or a festival. Every snap sent with it carries your brand to the sender's friends.

Does Snapchat suit my business?

It shines for brands aimed at younger buyers, and for events and venues where people gather and share. We match the networks to the people you want to reach and run every part of the plan for you.

How are filters approved?

Snapchat reviews each submission for design and content rules. We build the artwork to its specifications, which keeps the review smooth, and we make any change the review asks for before the filter is resubmitted.

Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

Direct Los Angeles Office 323-540-4370
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